• A brand new 212º book written for leaders.
• 212° Leadership will show you how that one extra degree of leadership can make the difference not only in your own success…but also in the success of those you lead…and in that of your organization.
• Create an environment where quality and innovation are the norm, rather than the exception
• A must read for every leader!

Mac  Anderson, Author,
“In 212° Leadership, I share 10 of the elements that can help to transform your leadership skills, along with some of my favorite quotes on the elements of leadership. I’ve always been fascinated with the qualities and characteristics of great leaders. History has identified many qualities and characteristics of great leaders, and, of course, no person embodies them all. But the great leaders I’ve known, or read about have one simple thing in common: They have developed their leadership styles around their personalities and their values, and in the end, their actions are consistent with what they truly believe.

212° Leaders have made the leap from good to great. They are able to not only rally the troops to committed, purposeful action, but also to create an environment where quality and innovation are the norm, rather than the exception.
212° Leadership is designed to make you think…to help you grow…and to provide that extra degree of passion to take your leadership skills from effective to extraordinary! ”

212° Leadership
Hardcover Gift Book
107 pages 170 mm square
By Mac Anderson

Someone once said, “Life is like a game of tennis. The player who serves well seldom loses.” The same can be said for any business on the planet. There are many books written about service, however, our goals in this one is to keep it simple. 212º Service presents 10 simple, but engaging rules of service that can be read by every member of your team in less than 30 minutes.

You may know the 212 concept for our original bestseller212º the extra degree written by Sam Parker and Mac Anderson. But this book is written specifically for businesses and is all about creating a service culture. In case you are not familiar with the 212º concept, here it is in a nutshell:

At 211º water is hot. At 212º, it boils. And with boiling water, comes steam. And steam can power a locomotive. The one extra degree makes the difference. This simple analogy reflects the ultimate definition of excellence. Because it’s the one extra degree of effort, in business and life, that can separate the good from the great.

This book is written with real life examples that will have your team coming up with ideas that apply specifically to your industry.

Hardcover Gift Book 107 pages 170 mm x 170 mm square

Mac Anderson Loves quotes and he loves inspirational stories. That’s why he wanted to publish a beautiful coffee table book that combines both. Partnering with Bob Kelly, Mac lays out the 25 “building blocks” for success. Each “block”, or chapter, begins with a great story and is reinforced with the very best quotes on that topic. This 210 mm x 210 mm coffee table book has 160 pages, 350 quotes and great photographs throughout. It is truly a treasury of inspiration! Here’s a small sampling of the 25 chapters:

• Greet change as a friend
• Discover new paths
• Roadblocks? Go around them
• Your habits are your future
• Get Started!
• Go the Extra Mile
• Give yourself Away
• Your thoughts will shape your destiny

Therefore, if you love inspirational stories and great quotes, you’re going to treasure this book. Hardcover Book, 160 Pages, 210 mm x 210 mm DISCONTINUED – LIMITED STOCK

If your organization’s goal is to create a lasting service culture…you’re going to love this book! It is filled with unforgettable true stories about individuals and companies who have “wowed” their customers and turned them into raving fans! We guarantee that it will get the creative juices flowing; and hopefully, inspire you and your team to start your own collection of customer love stories.

Hardcover Book – 128 pages – 170 mm x 170 mm
DVD Run Time 2m 52s

21 short chapters detailing aspects of a happy life, from having “An Attitude of Gratitude” to “Making Peace with the Past”.

If you can’t find happiness inside yourself, you’ll never find it in the outside world, no matter where you move. Wherever you go, there you are. You take yourself with you.
This is the essence of happiness—learning to find inner contentment in any situation.

BJ Gallagher and Mac Anderson have teamed up again to put out another fantastic gift book. This book is an easy read detailing the collective life wisdom of the two authors. The Road to Happiness will make a great gift or addition to your own personal library.

Hardcover Book 144 pages 170 mm x 170 mm

We’ve all seen it, or felt it, at some point in our life; how just one moment of encouragement can change a life forever. It can be the greatest gift you’ll ever give…or receive.

Our goal in this beautiful book is to inspire you to truly understand the power of encouragement by sharing many wonderful stories about how it can make a difference. We feel that there will be many “a-ha” heartfelt moments along the way. Here’s what co-author Mac Anderson said:

“When I look back at the moments when I needed “The Push,” and how it impacted my life, I knew that this is a book we had to publish!”

Even Eagles Need a Push makes a beautiful gift, not only for friends and family, but also your team, so they can understand the awesome power of kindness and encouragement.

Hardcover Gift Book,  128 pages, 170 mm x 170 mm
DVD run time 3 mm 33sec

MAC ANDERSON is the founder of Simple Truths, and Successories, Inc., the leader in designing and marketing products for motivation and recognition. These companies, however, are not the first success stories for Mac. He was also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales for Orval Kent Food Company, the country’s largest manufacturer of prepared salads. Mac’s accomplishments in these unrelated industries provide some insight into his passion and leadership skills.

Mac brings the same passion to his speaking and writing. He speaks to many corporate audiences on a variety of topics, including leadership, motivation, and team building. He has authored or co-authored many of the Simple Truths books including: You Can’t Send a Duck to Eagle School, Customer Love, The Nature of Success, The Power of Attitude, Charging the Human Battery, Motivational Quotes, The Essence of Leadership, To a Child Love is Spelled T-I-M-E, The Dash, Change is Good…You Go First, 212° The Extra Degree and Learning to Dance in the Rain, What’s the Big Idea

Mac brings the same passion to his speaking and writing. He speaks to many corporate audiences on a variety of topics, including leadership, motivation, and team building. He has authored or co-authored 12 books including: You Can’t Send a Duck to Eagle School, Customer Love, The Nature of Success, The Power of Attitude, Charging the Human Battery, Motivational Quotes, The Essence of Leadership, To a Child Love is Spelled T-I-M-E, The Dash, Change is Good…You Go First, 212° The Extra Degree and Learning to Dance in the Rain.

Ideas are powerful and one…just one, can change your business and your life.
If you don’t believe me, just pick up the phone and call Steve Jobs, Howard
Shultz or Bill Gates. (Oops…I just remembered, they might be pretty busy.)

Here’s the question and also the inspiration for this book… How do big
ideas happen?
Is there a process or a formula? Or do big ideas just “bubble up” when
minds are curious and open to change? As a lifetime entrepreneur,
the “big idea question” has always fascinated me.

Although every story is different, sometimes just reading how it happened
can “spark” your imagination into action. Sometimes just learning about
how an individual who
was willing to take the risk to follow his or her dream and fight through
adversity to keep it alive, might be just the “push” you need.

However, this collection of “Big Idea Stories” was not only written with the entrepreneur in mind, it was also written to inspire innovation within existing companies. Far too often, companies “roll on” with the status quo, only to
wake up one day to find…competition has passed them by.

Whether your ambition is to start your own company or you want to apply
“Big Idea” thinking to your existing company – I know this book will help
spark many new ideas to make your story the next Big Idea!

Hardcover Book 96 pages 170 mm x 170 mm Authors: Mac Anderson

About the Author

MAC ANDERSON is the founder of Simple Truths, and Successories, Inc., the leader in designing and marketing products for motivation and recognition. These companies, however, are not the first success stories for Mac. He was
also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales for Orval Kent Food Company, the country’s largest manufacturer of prepared salads. Mac’s accomplishments in these unrelated industries provide some insight into his passion and leadership skills.
Mac brings the same passion to his speaking and writing. He speaks to many corporate audiences on a variety of topics, including leadership, motivation,
and team building. He has authored or co-authored 12 books including:

You Can’t Send a Duck to Eagle School, Customer Love, The Nature of Success, The Power of Attitude, Charging the Human Battery, Motivational Quotes and The Essence of Leadership, and has coauthored To a Child, Love is Spelled
T-I-M-E, The Dash, Change is Good…You Go First and 212° The Extra Degree.

I love this quote by Henry Ford, ”Whether you think you can, or think you can’t …you’re right.” This one-of –a kind book addresses what matters most as it relates to your success in life. It will guide you to develop a positive attitude, reduce stress, attack your fears and keep your passion alive!

Mac Anderson, takes you on a journey of personal discovery in this powerful, beautifully designed gift book. It will help you manage your energy levels, keep your soul alive, take new paths, reduce stress, attack your fears, and hang on when the storms blow through. It makes a great employee gift and is perfect to reinforce your meeting or convention theme.

Remember… “Whether you think you can, or think you can’t…you’re right!” Here’s a sampling…

• Manage Stress Before it Manages You
• Remember Rule #1…It’s Golden
• The Good News Girl
• Use Emotional “Triggers”
• Practice Sandbox Wisdom
• Do More With Less
• Unload Emotional Baggage
• Reinforce, Reinforce, Reinforce

“In 5 minutes you can go from feeling low to feeling great.
This is a terrific book!”
— Mark Siebert, CEO, I Franchise Group