• Have you ever wondered what was the “spark” that was behind some of
  the most successful businesses?
• Read about Mac’s own successes as well as 12 other well known entrepreneurs including Howard Shultz (Starbucks), Jeff Bezos (Amazon.com), Sara Blakely (Spanx) and more…
• Use this book for you and your team to think of new and exciting ways to make your company the next “Big Idea.”
• You will love reading these entrepreneurs’ personal stories and Mac concludes the book with 10 tips for you to follow for success-a great exercise to do on your own or as a team.

Ideas are powerful and one…just one, can change your business and your life.
If you don’t believe me, just pick up the phone and call Steve Jobs, Howard
Shultz or Bill Gates. (Oops…I just remembered, they might be pretty busy.)

Here’s the question and also the inspiration for this book… How do big
ideas happen?
Is there a process or a formula? Or do big ideas just “bubble up” when
minds are curious and open to change? As a lifetime entrepreneur,
the “big idea question” has always fascinated me.

Although every story is different, sometimes just reading how it happened
can “spark” your imagination into action. Sometimes just learning about
how an individual who
was willing to take the risk to follow his or her dream and fight through
adversity to keep it alive, might be just the “push” you need.

However, this collection of “Big Idea Stories” was not only written with the entrepreneur in mind, it was also written to inspire innovation within existing companies. Far too often, companies “roll on” with the status quo, only to
wake up one day to find…competition has passed them by.

Whether your ambition is to start your own company or you want to apply
“Big Idea” thinking to your existing company – I know this book will help
spark many new ideas to make your story the next Big Idea!

Hardcover Book 96 pages 170 mm x 170 mm Authors: Mac Anderson

About the Author

MAC ANDERSON is the founder of Simple Truths, and Successories, Inc., the leader in designing and marketing products for motivation and recognition. These companies, however, are not the first success stories for Mac. He was
also the founder and CEO of McCord Travel, the largest travel company in the Midwest, and part owner/VP of sales for Orval Kent Food Company, the country’s largest manufacturer of prepared salads. Mac’s accomplishments in these unrelated industries provide some insight into his passion and leadership skills.
Mac brings the same passion to his speaking and writing. He speaks to many corporate audiences on a variety of topics, including leadership, motivation,
and team building. He has authored or co-authored 12 books including:

You Can’t Send a Duck to Eagle School, Customer Love, The Nature of Success, The Power of Attitude, Charging the Human Battery, Motivational Quotes and The Essence of Leadership, and has coauthored To a Child, Love is Spelled
T-I-M-E, The Dash, Change is Good…You Go First and 212° The Extra Degree.

Twyman Towery, Ph.D., a professional speaker and consultant who studied the lessons of leadership in nature, has captured them in a new book for Simple Truths called Wisdom of Wolves. Twyman shares the parallels between the wolf pack and human behavior…in business life, family life, and personal life.

• “For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack.” – Rudyard Kipling
• What would happen in our business and our personal lives if we worked together towards a common goal like the wolf pack works together for survival?
• Explore the characteristics of this majestic creature in this breathtaking inspiring book.
• A perfect book for your next leadership retreat.

Twyman became interested in wolf packs after a grueling consulting project where the corporation he was working with had a group of executives trying to one-up one another and were generally stabbing each other in the back to get ahead. When he turned on public television that night he was transported to a different world, the milieu of the wolf pack, where teamwork, loyalty and communication were the norm rather than the exception.

Twyman Towery, Ph.D., a professional speaker and consultant who studied the lessons of leadership in nature and has captured them in a new book for Simple Truths called the Wisdom of Wolves. Twyman shares the parallels between the wolf pack and human behavior…in business, the family and how it impacts your personal life.

Hardcover Book  170 mm x 170 mm   109 Pages

Twyman Towery, Ph.D., a professional speaker and consultant who studied the lessons of leadership in nature, has captured them in a new book for Simple Truths called Wisdom of Wolves. Twyman shares the parallels between the wolf pack and human behavior…in business life, family life, and personal life.

• “For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack.” – Rudyard Kipling
• What would happen in our business and our personal lives if we worked together towards a common goal like the wolf pack works together for survival?
• Explore the characteristics of this majestic creature in this breathtaking inspiring book.
• A perfect book for your next leadership retreat.

Twyman became interested in wolf packs after a grueling consulting project where the corporation he was working with had a group of executives trying to one-up one another and were generally stabbing each other in the back to get ahead. When he turned on public television that night he was transported to a different world, the milieu of the wolf pack, where teamwork, loyalty and communication were the norm rather than the exception.

Twyman Towery, Ph.D., a professional speaker and consultant who studied the lessons of leadership in nature and has captured them in a new book for Simple Truths called the Wisdom of Wolves. Twyman shares the parallels between the wolf pack and human behavior…in business, the family and how it impacts your personal life.

Hardcover Book  with DVD  170 mm x 170 mm   109 Pages
DVD Run time 3 min 41 sec

• Mac Anderson’s style of combining great quotes and graphic design with engaging stories has sold more than 2 million books.

• This movie makes a great “takeaway” to reinforce any leadership conference.

If you’re going to climb a tree would you rather hire a squirrel or train a horse? That’s the premise for this very clever and insightful book. Mac Anderson shares his 30 plus years of leadership experience in a fresh and engaging manner.

“My goal with this little book is to share some of my “lessons learned” in a brief, but engaging way. Because so many times, it’s not what is said but how it is said, that turns the switch from off to on.” – Mac Anderson, Founder Simple Truths

Duck to Eagle has 29 chapters, and listed below is just a sampling:
• Change is Good… You Go First
• Burning Brightly Without Burning Out
• The Road to Success is Not Always a Road
• Make Your Brand Stand for Something
• Attitude isn’t Everything, but it’s Pretty Darn Close
• You Only Get One Chance to Make a Good First Impression
• If You Chase Two Rabbits, Both Will Escape
• Leadership Would be Easy if it Wasn’t for People
• Forget Real Good… Remember Feel Good

• Hardcover Book 126 pages 170 mm x 170 mm

DVD run time: 3m:10s

Hardcover Book 126 pages 170 mm x 170 mm