212º The Extra Degree is a must-have in every personal and business library. A Simple Truths #1 bestseller, the concept is simple: At 211º, water is hot. At 212º, it boils. And with boiling water comes steam. And steam can power a locomotive. The one extra degree makes the difference.
This analogy reflects the ultimate definition of excellence. The one extra degree of effort, in business and life, can separate the good from the great. The 212º concept is vividly illustrated for every aspect of your life through powerful stories that will inspire and motivate yourself or your team to the next level of success.
We hope that you will join the people, businesses, and schools that have taken action and adopted the 212º concept and used the one extra degree to attain their goals.
“The theme for our annual convention was created around The Extra Degree. The video was powerful and the book made a perfect meeting gift!” – Mike Butkus, McDonalds Corporation.