A letter from Mac Anderson:
In 2006 we launched a new book titled… 212°: The Extra Degree that was written by Sam Parker and me. The book has been successful beyond our wildest dreams and we’ve sold almost 1 million copies. The concept is this…at 211° water is hot, but at 212° it boils and turns to steam and steam can power a locomotive. It’s that one degree…just one…that makes all the difference. And so many times in business and life it’s that one extra degree of effort that separates the good from the great!
The beauty of the 212° message is that it applies to so many things. There’s 212° attitude, 212° service, 212° kindness and 212° leadership…just to name a few. Thousands of businesses have used the 212° theme to inspire their teams; coaches use it to inspire their players; and of course, individuals use it to inspire themselves and to reinforce personal goals.
As a result, over the past few years I’ve had the opportunity to speak to hundreds of large companies who used the 212° theme at their conferences. Now I am honored to share the 212° message with you personally, or with you and your team.